After 16 years in the game, she's got everything she wants and tips to share with you.
From the professionals looking to solidify entrepreneurial or consultant ventures to those who want to distinguish themselves in the job pool, online branding is the perfect venue for you. Fast Company reports that this year, smart social networking is essential to gaining control over your professional life. As you undertake a new online strategy, there […]
(Crain’s) — What’s in the name Brooklyn? For at least 70 companies, including several outside New York, the city’s most populous borough represents cutting-edge yet vintage … cool yet serious … big-city yet small-town. In other words, it’s hard to define. Whatever it is about the borough, the number of businesses looking to tap the […]
Egami Consulting Group, MS&L Group and Global Grind hosted the Community Installment of Urban 360 Influencer Panel Series on November 15th. The discussion centered on how brands may engage urban culture to effect change and deliver impactful cause/community marketing programs. Panelists included Jenay Alejandro, Multicultural relations of Moet Hennessy, Dupe Ajayi, External Affairs Manager of […]
(New York Times) — A year ago, Google introduced a smartphone application that lets users take photos of objects and get search results in return. On Tuesday, the company will take that capability into the world of marketing with an experiment allowing five national brands to use the application in their promotional materials. In the early […]
(Fast Company) — The enmity between blogging and traditional media is still alive and well, however, and it seems that while blogging is indeed getting more professional, that message hasn’t spread throughout all of the marketing and PR industries: 64% of bloggers noted they are treated “less professionally” by “brand representatives” than typically for traditional […]
(Black Enterprise) — If you think tennis icon Venus Williamsis a force to be reckoned with on the court, just peep her game off of it. This year alone the three-time Olympic gold-medalist released her first book, Come To Win (co-authored with Kelly E. Carter), which scored number five on theNew York Times bestsellers list; debuted her […]
From a branding perspective, would endorsing this controversial athlete be too risky?
(Ad Age) — When marketers use terms like brand “personality,” “character” and “manner,” they’re more accurate than they know. New research into consumer brand purchase and loyalty behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave toward one another. In short, people […]
(Absorb The Web) — With no real industry regulation around or even on the horizon, search engine optimization has really taken on a lot of different definitions over the final ten years. Is social media a part of it? Is it not? What should be included in Search Engine Optimization and what shouldn’t? The reality is the Google and other search engines favor […]
(Fast Company) — Businesses too often do “what’s worked.” That’s a good practice, as long as it continues to work. Unfortunately, companies often recognize much too late that “what we’ve always done” isn’t working as it had in the past. This is generally accompanied by that “strong resistance to change” phenomena seen in larger corporations or […]
(Mashable) —Yesterday LeBron James was a sponsored trending topic on Twitter –- today, the King himself has joined the microblogging service, setting up shop at @KingJames. The account is not yet verified by Twitter, but fellow NBA star Chris Paul says its him and CNBC sports business reporter Darren Rovell has confirmed the news with a publicist for James. […]