(Read Write Web) — Several days ago we wrote that Twitter’s analytics team was about to launch a new project. Twitter VP of Communications Sean Garrett denied there was anything earth-shaking going on. “I wish we were launching something worth ‘all this whoop-la,’ but this is an update to an existing analytics product that very few […]
(Read Write Web) — At Techcrunch Disrupt last week, ComScore announced the “Start-up, Step-up” program to make their web analytics more accessible to new and small businesses. While ComScore formerly charged a substantial setup fee for the implementation of their tracking pixel, now anyone can install it on their website for free. Furthermore, sites with less than one […]
(Read Write Web) — In my previous few articles, I’ve explored the potential impact of sensors on the Internet. Soon there will be a trillion sensors connected to the Web, which will result in an explosion of online data. How will this mass of new and mostly real-time data be processed and analyzed? Will current […]
(Read Write Web) — Google Analytics has quickly become a very popular Web analytics tool for publishers who want to learn more about their visitors. Not every user, however, is comfortable with the idea of giving even more data to Google and these publishers. Today, Google released the beta version of a browser plugin that […]