Inside The Brooklyn Pink: How This Couple Turned Black Love & Sweat Equity Into A Viral New York Getaway [Exclusive] - Page 2
The real estate duo embarked on this journey as first-time homebuyers in 2021, spending around $20,000 to renovate the Brooklyn Pink. Although they spent a substantial amount of money to revamp the space, the couple found ways to cut expenses, even if that meant getting their hands dirty with the renovations.
“I didn’t have any handyman experience, so there are videos of me painting and drilling stuff. I just went on good old YouTube and TikTok University, like how to power the drill,” Jordana chuckled.
Ahmad added, “Blood, sweat, and tears, it really was. I mean, late nights on weekends, running back and forth to Home Depot [and] painting. The rooms that you see were painted by me.”
The Brooklynites confessed how much time they devoted to preparing to open the doors of their business venture.
“We didn’t have a life for almost like six, seven months, just every weekend,” Jordana said.
Worth the commitment
However, the time and money spent were well rewarded, as the couple made profits within six months of opening their business in May 2023.
The couple confessed that making such a big investment of their personal funds was scary because they didn’t receive any financial backing from family members or friends; it depended solely on them.
“We’re media professionals, first-time homeowners, you know, we couldn’t pick up the phone and call anyone and say, ‘Hey, we need $20,000 to invest in this idea that we have, you know?’ So everything was really taking a risk, believing in ourselves and it’s paid off so far,” Jordana said.
Business booming
As the establishment continues to flourish, they have a waiting list of people wanting to stay inside the pink apartment, some even booking a year ahead.
“It’s still a pinch me moment…the fact that we still have people booking out so far in advance,” Jordana said.
She recalled when a client revealed how determined she was to book a night at The Brooklyn Pink after trying to book the space for an event the previous year.
“She was like, ‘Last time I tried it and you guys were booked up. So I’m not playing,'” Jordana laughed.
Her willingness to pay so far in advance surprised the owners because, as a young business, they weren’t even sure if they’d be around within a year.
“I didn’t want to book them out that far because it’s like, like relax…I don’t know what’s going on with the Brooklyn Pink [a year out],” Jordana confessed, but her customer’s love for the space has reassured her that the venue is here to stay.
Jordana and Ahmad attribute much of their success to “the power of social media,” which has helped them garner nearly 25,000 followers who are eagerly ready to book.
The Brooklyn Pink has held major celebrations for guests such as Sweet 16s, 50th birthdays and bachelorette and bridal showers.
