Beauty Of 5: KLUR Is The Black-Owned And Sustainable Skincare Brand Making Way For Diverse Representation In The Clean Beauty World - Page 3

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The Supreme Seed Delicate Purification Mask

KLUR Supreme Seed Delicate Purification Mask

Source: Courtesy of KLUR / KLUR

On KLUR’s website, Supreme Seed is described as a product that’s made up of “bio-dynamic plant extracts” that’s good for releasing the “accumulation of daily environmental debris.” Thornton explained that the soothing mask should be used as a cleanser so that its unique botanical blend can help purify your skin without stripping it as other clay masks on the market do.

Similar to Gentle Matter, Thornton said that “What’s nice about Supreme Seed is there are no actives in this product at all.”

She continued saying, “Essentially, we’re using a gentle purifier, which is kaolin clay, and ingredients like sea kelp and Ginkgo Biloba that help to release the accumulation of debris on the skin. What this ingredient profile does with the botanicals is, the structures work together to cleanse the skin without a sulfate or a surfactant, which is normally used to cleanse the skin. We’re really relying on the botanicals and these extracts to purify the skin in a way that is so gentle and so delicate that you’re not going to notice any irritation, which normally comes with any type of clay mask.”
When talking about how best to use the mask, Thornton said, “It’s meant to be cleansed off the skin. A best practice would be you push it into the skin, and wash it off as if you would a cleanser.”

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