Hipster Quarters, Corporate Owners
(Crain’s) — New York City has plenty of boutique-style hotels—the intentionally trendy, unique lodgings meant to appeal to guests who don’t want to stay in a cookie-cutter Sheraton or Hilton. A bevy of hotels bearing such quirky names as Andaz, Indigo and Aloft opened this year. And even more are on the way. About half of the 20 hotels set to open this year and in 2011 can be classified as boutique properties, according to PKF Consulting, which tracks the hotel industry.