In her 25 years of broadcasting experience, Lowe has covered the gamut, from news to sports to entertainment. L.A.-born Lowe previously hosted Fox Sports’ FoxWire and the entertainment show, FoxNOW. Lowe is still a sports fanatic; basketball and NASCAR are her favorites.
Although she is concentrating on her own career, Lowe takes time to school others on the ins and outs of broadcasting. For the past 15 years, she has conducted broadcasting seminars for aspiring journalists, athletes, musicians and financial executives — anyone looking to enhance their interviewing skills. She spends a great deal of time as an adviser to the Center for Sports & Entertainment, a nonprofit organization dedicated to developing skills of youth by exposing and preparing them for diverse careers in the sports and entertainment industry.
Think Lowe is busy enough? She’s also a wife, mother and emerging entrepreneur, launching a line of products (such as maternity t-shirts) and endorsements that appeal to women of all ages.
Madame Noire: What is the most rewarding part of hosting Better?
Audra Lowe: When guests, tell me how comfortable I make them feel. It’s also rewarding knowing that, with our research, tips and guests, we may have helped someone with a part of their life. I get an overwhelming amount of viewer feedback that makes me realize that what we’re doing is effective, and is helping someone who needs a little motivation.
MN: You have been with Better since 2007. What do you still find exciting about your job?
AL: Had this been any other show, I may have been bored by now. But the fact is, no two days on our show are ever alike. Meeting celebrities isn’t what’s exciting to me. Meeting celebrities with substance is. Take actor, Tony Danza. I grew up watching him on TV and the other day, he sat down next to me in the makeup room and started chatting like we were old friends before our interview. In a matter of minutes, I realized just how intense and passionate he is about teaching and he didn’t want to talk about his TV career on the show as much as he wanted to focus on education. Taye Diggs—yes, he promoted his show but he was also so conversational, fun and engaging. We talked about being parents and he got so comfortable that we now call it “the Taye Diggs lean” on the couch!
MN: They used to say that an on-air career is shorter for women because people don’t like to see older female newscasters. Do you think this is changing?
AL: I wish I could say it is changing but personally, I think it’s either the same or—in some cases–getting worse. I wish executives would understand the value of “women over 30” and what they bring to the table.