Who, what, where are important questions to consider when marketing on radio and television.
Though it's scary for an entrepreneur to change, there's an unspoken freedom in the "mess" that is our current economy and entrepreneurs should embrace it.
Marketing isn’t a “one-dollar equals one customer” kind of thing.
"What do I do to measure the performance of my marketing campaigns now rather than waiting another three months to collect data?”
Your marketing goals, target audiences and investment budget are determining factors.