(Smart Money) — Last week’s market selloff illustrated how mixed earnings reports and stunted economic indicators are not going to be enough to keep investors some optimistic – or even hopeful – about the state of the recovery. Read More…
Marketing isn’t a “one-dollar equals one customer” kind of thing.
(Social Media Today) — As social media becomes more of a mainstream fixture, there’s not surprisingly growing discussion about success and how it can be measured. Within the business world, it’s all about the return on investment, or ROI. The reality, however, is social media isn’t like other business efforts that can be easily measured […]
(Social Media Today) — As a social media advocate I often discuss adding value to the conversations, to the communities or to the relationships. I guess I assumed everyone already knew what the term means and how it applies to them until I started to get questions from people. So what exactly is adding value […]