(Auto Evolution) — American manufacturer GM is continuing the advertising strategy repositioning it began last year with the announcement of a new agency of record having been selected. From now on, the Chevy brand image and // <![CDATA[// http://pagead2.googlesyndication.com/pagead/show_ads.js// <![CDATA[// advertising for the African-American customers will be handled by Spike DDB, an advertising agency partially […]
(BusinessWeek) — It has been barely a year since General Motors emerged from bankruptcy, and already the carmaker may be worth more than crosstown rival and current industry darling Ford Motor (F). True, GM has just one quarter of profit behind it. And its shares don’t trade as it prepares an initial public offering to […]
(Favstocks.com) — More than half of the 1,300 patents filed by General Motors Co. in 2009 are green innovations, evidence of the rapid development by GM researchers and engineers. A study of the patent activity of the top-15 global automakers released by the Intellectual Capital Merchant Banc firm Ocean Tomo, LLC highlighted GM’s leadership in […]