(Mashable) — Branded virtual goods are set to take off in the next five years — in a big way. A report by social gaming platform Viximo and virtual goods platform Virtual Greats predicts that branded virtual goods (BVGs) will generate $150 million in 2013 and reach an annual revenue of $318 million by 2015. Read More…
The affects of employees being let down by brands they are invested in.
(Bloomberg) — Josh Tyrangiel, editor of Bloomberg Businessweek, obviously works at a well-known, storied media brand. Or as some would rightly say, two brands combined. However, Tyrangiel understands that media brands can’t rest on their laurels in the digital age. “People don’t read brands out of obligation anymore,” he said. When asked about how legacy […]
(AdAge.com) — Floyd Mayweather has all the hallmarks of a breakthrough athlete. The onetime welterweight champion had star turns on ABC’s “Dancing With the Stars,” the WWE’s “Wrestlemania” and even his own HBO miniseries and — in an undefeated boxing career that’s seen him post 41 wins — he has emerged not only as arguably […]
(Entrepreneur) — When your business establishes a presence on Facebook, you make a commitment to be a good neighbor, a trusted Facebook friend. The emphasis is on being a friend, not a store, a business, or even a customer service help desk (although these days, your customers are just as likely to ask you a product […]