Suzan McDowell, CEO and President of Miami's Circle of One Marketing, discusses some of the basic rules of marketing and brand building.
(New York Times) — A year ago, Google introduced a smartphone application that lets users take photos of objects and get search results in return. On Tuesday, the company will take that capability into the world of marketing with an experiment allowing five national brands to use the application in their promotional materials. In the early […]
Founder utilizes her Wall Street skills.
(Mint) — “It’s not bragging if it’s true.”That kind of sentiment has long dominated school yards, fraternity houses and other places where self-absorbed promotion is a cherished survival tool. It’s best kept there, too. When it comes to entrepreneurship, there’s a fine line between self-promotion and off-putting arrogance. Step over it and consumers will punish you for […]
(Personal Branding 101) — June is here – time to celebrate the 10 best personal branding articles written in May 2010. All of these phenomenal articles will fuel your personal brand in some way. Yet, very few of them reference “personal branding” a single time. Why do I include them? Because personal branding is about […]
(Entrepreneur.com) — Chances are that anyone seeking a place to live in and around the trendy Detroit suburb of Royal Oak, Mich., eventually will come across property investment and management company Urbane Apartments. In fact, type “apartments Royal Oak” into the Google search toolbar, and the first result that pops up is the Urbane website–a destination […]