How To Choose The Best Marketing Strategies For Your Business
Guideline #3: Assess your ability to sustain your chosen marketing strategies.
Marketing is something that, by nature, must be repeated several times and be executed on an ongoing basis in order to be effective. Translation: Marketing can be expensive! It can cost you a significant amount of cash, time or both. Therefore, both the time and cost involved in implementing, executing and maintaining your marketing strategies should be considered right from the start. For instance, if you decide you want to establish a blog as another means to reach your target audience, how often will you post content on it? Will you do the writing or will you hire someone to do it for you? If your primary marketing strategy is to reach your target audience via creating YouTube videos or hosting an Internet radio show, how often will you “speak” to your audiences? Do you have the time to create show ideas and find guests? Do you have the budget to make sure the production value of your show / video accurately represents your business’ professionalism? Think through things like this before deciding on each marketing strategy and you’ll save yourself quite a bit of undue hassle later!
While you can technically choose to implement as many marketing strategies as you desire, doing so is not necessarily the wisest decision. The cost of maintaining them all is one very big reason why. However, the most important reason is that attempting to juggle a half dozen or more marketing strategies would be too cumbersome for most small business owners. (Remember: You should be customizing and executing your marketing strategies for each of your target audiences!) Therefore, I recommend that you focus on no more than three marketing strategies. That way, you can perfect your marketing strategies for and maximize the benefits of each one.
Well, that’s it for this week. As always, I’d love to hear from you. So, do share your thoughts on the articles and send me an email from time to time with any questions that you may have.
Tanisha Coffey is a professional writer and marketing consultant based in metropolitan Atlanta, Georgia. She provides her services through the strategic marketing consulting, professional copywriting and independent author services firm Scribe, Etc.
