Do some social media investigating
There’s an important distinction between investigating and creeping – which we covered when I confessed having accidentally liked a two-year-old Instagram photo of someone I’d just interviewed. Nyanue doesn’t recommend doing anything like that, but she does say, “There is an understanding you’ll social media stalk. That’s just interview preparation. They’re doing the same to you. They’re trying to see if you’re a fit, as a person, for their company. Don’t like stuff from 30 weeks ago…but don’t worry about looking at things that are public information. Use social media to look for points of interest for a connection.” Nyanue advises against saying, “I saw in your photo from last year…” but, whatever you did learn from their post, if it’s a common interest, you can find a way to bring that up.