Dear 30-Year-Olds: Stop Saying You’re Old
- By
Julia Austin
You share a demographic with 20-somethings
As far as marketing agencies are concerned, you’re still basically 20. The same commercials and companies and brands that are targeting people fresh out of college are targeting you. And their methods are driven by money, which people take pretty seriously, so they must be onto something by thinking you and a 24-year-old have a lot in common. They did their research.
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