Black Entrepreneurs On The Rise: Elizabeth Laine On Her New Luxury Handbag Business

Can you describe the process it takes to produce a handbag?

The process of making a handbag starts with a sketch. Next you decide what materials to use. The last step of the process is making a sample.

Do you do the designs yourself and where do you manufacture your product?

All designs are created by me from the sketch of the handbag to making the pattern & selecting the materials for each style. The handbags are made in Los Angeles. It was very important to keep production in the United States for two reasons. With our country being in a recession I felt it was necessary for me to make sure my business recycled the American dollar. The second reason is because having quality handmade products is the main focus of my brand. It is top priority for me to be able to monitor the production of the handbags being made.

Is this a full time project for you or a part-time project?

This has been a part-time project for me. With sales increasing, I’m in the process of making it a full-time position.

How many people work for the business?

I work by myself currently. Any additional assistance I need is contracted out.

What is the greatest lesson you’ve learned since starting this business?

The greatest lesson I’ve learned is to stay focused on the bigger picture. It is important to motivate yourself and not wait for the acceptance of others. [Another lesson I’ve learned] is hard work always pays off.

What are your short term goals and long term goals for your business?

The short term goal I have for my business is to be recognized as a luxury brand internationally. My long term goal for the business is to expand the brand by adding shoes, ready to wear garments & home decor.