The Source Rebooted: Is the Hip-Hop Bible’s Digital Strategy Worth Five Mics?
We’ve witnessed many print publications attempt the jump into digital with lukewarm results. In the African-American space, we’ve seen some publications fold only to be reincarnated as a web property. Through it all The Source magazine has stood strong. Considered by some as the “Smithsonian of hip-hop,” The Source has done what any good curator must do to stay relevant – they’ve evolved. Despite all of the controversy, lawsuits, and owners, The Source continues to be what other hip-hop publications aspire to be. No where does this show more than in the recent relaunch of the website.
