How the Fashion Magazine Industry Plans to Profit from Digital This Fall
(Mashable) — After collectively losing nearly a quarter of their ad pages in 2009, fashion magazines are poised to make a big comeback in ad sales in 2010 — but the recovered revenue may not come from print sales. Instead, the publishers of major U.S. fashion magazines are ramping up their digital and mobile offerings to meet advertisers’ increasing demands to reach consumers on those platforms.
