All Articles Tagged "pepsi"
Pop culture has been known to influence many of our habits and choices. Whether it’s how we dress, what we listen to or watch, or even what we eat for that matter. We have all, at some point in our lives, been enticed to rock what our favorite stars are rocking. With more and more celebrities hopping on the endorsement deal bandwagon, the question now becomes whether you will buy into the hype.
Here are some celebrity endorsements that are currently making waves. Will you purchase the products based on its known quality, or because of the star promoting it?
Pepsi has ended its relationship with Lil Wayne over offensive lyrics that referenced Emmett Till. Weezy apologized for the lyrics earlier this week (sort of), but the damage was already done. In a statement, Pepsi would only say the “offensive reference to a revered civil rights icon does not reflect the values of our brand,” offering no further comment. According to the AP, Lil Wayne’s publicist would only say the split was caused by “creative differences.” Lil Wayne had been signed to promote Mountain Dew.
And speaking of Mountain Dew, the brand just pulled an ad created by Tyler, The Creator and starring his group Odd Future, which some said “glorified” violence against women and was one of the most racist ads ever. Bad week for Pepsi.
And a bad month or so for hip hop spokespeople. Rick Ross was dumped by Reebok, also over lyrics deemed offensive to women, making light of slipping “a molly” into a woman’s drink and then sleeping with her.
Is this going to have an impact on rap lyrics? The frequency with which rappers are given these sorts of sponsorship deals?
So after Pepsi’s latest commercial dropped with Beyonce, I happened to overhear a coworker exclaim, “that was the best commercial I’ve ever seen.” Umm, it was a good commercial and all — great maybe — but the best? I wasn’t so sure. So, I had to dip back into my Pepsi inventory and recall some of the cola brand’s spokespersons over the years and after checking out a few videos, I have to say there have been a lot of commercials that could give this latest a run for its money — not that this is a competition or anything. But Pepsi has had some excellent commercials over the years. Here are 10 of the best.
If you’re not into NFL football, Super Bowl parties or even Beyonce for that matter, Sunday’s big game might not be a highlight for you, but the multi-million dollar commercial advertisements might be!
You might have already seen a few ads here or there gearing up for the Super Bowl between the Baltimore Ravens and San Fransisco 49ers and the record-breaking audience it will receive, including Beyonce’s Pepsi ad for her sponsored halftime show, but there are many more to come. From big household names like Toyota to smaller, but well-established products like Mio drinks, we are anticipating some of the biggest Super Bowl commercials ready to premiere this coming Sunday evening. Are you?
Today and again in two weeks all eyes will be on Beyonce Knowles as she performs at the inauguration and Super Bowl. As someone who has music from every solo album Beyonce has ever recorded, I can say that I have been a long time fan. So I never thought I would be giving people — especially children and communities of color — this piece of advice: do not listen to Beyonce.
You would have to be living in a bubble to have missed the news that Beyonce cut a reported $50 million, multi-year deal with PepsiCo. Although the deal may meet Beyonce’s and Pepsi’s mutually-beneficial marketing needs, it does not serve the best interests of the U.S. public, which is in the midst of working to combat an obesity epidemic.
While the marketing tactics of soda companies are not new — after all, Beyonce, Sofia Vergara and so many other superstars past and present have been used by soda companies to encourage people to consume unhealthy beverages for decades — what is new is that this deal comes during a time of increased public concern about the role that sugar-sweetened beverages play in contributing to weight gain.
Read the rest at BlackVoices
It sounded like a good business move for Beyoncé — a $50 million deal with Pepsi. But now health advocates are urging the singer to walk away from the partnership.
Beyoncé has been a Pepsi spokesperson since 2002 when she replaced Britney Spears as the face of the soft drink brand. But when PepsiCo re-upped with the superstar for the 10th year, they sweetened the package. As we recently reported, under the new deal with Pepsi, Beyonce will be a “brand ambassador” for Pepsi and will not only appear in a new set of ads but Pepsi will also be supporting the promotion of Bey’s next album and sponsor her upcoming world tour next year. Her face is even on limited edition cans, which will be available starting in Europe in March.
Wait a minute, says the Center for Science in the Public Interest (CSPI). The organization says that the beverage company is “promoting an unhealthy drink in the midst of current health issues” and that Beyoncé should distance herself from such a company. The connection, says CSPI, is counter to her image of a healthy lifestyle. The organization has even gone as far as to issue a letter to Beyoncé in which they wrote: “Your image is one of success, health, talent, fitness and glamour. But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans,” reports EURWeb.
But CSPI has come up with a compromise: They suggest that “Beyoncé should consider donating her take to hospitals, diabetes organizations or other groups,” according to the website.
Since Beyoncé has been with Pepsi for a decade already, one wonders why the health group waited this long to criticize the partnership. One reason the CSPI could acting now is that recent reports say that PepsiCo added yet another artificial sweetener to its Diet Pepsi brand. The addition of acesulfame potassium, which joins the existing sweetener aspartame, will boost the longevity of the drink’s taste.
Should Beyoncé back out of the deal?
Beyonce and Pepsi have signed off on a deal estimated to be worth $50 million that will make the two brands partners, not just for commercials, but for the entertainer’s creative endeavors.
Pepsi announced today — through a press release and an article in The New York Times — that Beyonce will be a “brand ambassador” for Pepsi, appearing in a new set of ads for the soft drink brand as part of the “Live For Now” international campaign. Beyonce has been in Pepsi ads since 2002. The ads will begin airing after she performs at the Super Bowl, which Pepsi is also sponsoring.
But the relationship goes deeper than that. Pepsi will also be supporting the promotion of Bey’s next album, which will be released at some to-be-determined date in 2013 and sponsoring Beyonce’s world tour next year. There will also be a variety of other creative projects like live events, videos, and other Pepsi/Beyonce doings supported by a Creative Development Fund. There’s already a hashtag for the partnership: #LiveForNow. The limited edition cans (above) will be available starting in Europe in March. And you’ll even see a cut out of the image below at your local supermarket.
These sorts of partnerships are nothing new. What’s different is how elaborate they’ve become, intertwining with a performer’s activities so that they’re associated with many aspects of an album, book, or other work. The Times talks about the partnership between Bey’s hubby Jay Z and Microsoft for the release of his book Decoded. And, you’ll recall, Pepsi partnered with Nicki Minaj for ads and other sponsorship opportunities. (There was some drama related to that deal and Minaj’s judging spot on American Idol, which is sponsored by Coke. A quick check of the Pepsi website shows no sign of Minaj.)
Stop the track, let me state facts. Bey told you give her another minute and she’ll be right back!
Though it’s already been
annoyingly obvious that neither pregnancy nor motherhood has managed to slow Beyonce down, it’s clear the 31-year-old self-proclaimed female version of a hustla is gearing up to make 2013 her year. On top of being slated to earn $4 million for a New Year’s Eve concert in Vegas, landing the Super Bowl Halftime show in New Orleans February 3, and reportedly gearing up for a new album release, let the Dream tell it, oh yeah, and that HBO documentary, Pepsi has just launched images of it’s latest campaign and it’s got Bey’s face all over it— literally.
See what I mean.
According to the New York Times, “The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.” In a statement, Beyonce spoke on her ever-developing relationship with Pepsi, which kicked off way back in 2002, saying:
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Backing up that thought, Brad Jakeman, president of PepsiCo’s global beverage group, told the NYT:
“Consumers are seeking a much greater authenticity in marketing from the brands they love. It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”
This mutually beneficial collabo is supposed to kick off sometime in 2013, the year of the Bey apparently, but no official date has been established. All that’s known so far is that sometime after her superbowl halftime show, Beyonce will appear in a TV ad for Pepsi which will be her fifth with the cola brand. After that, you can probably expect her face to follow you all throughout the grocery store, as it will be plastered across Pepsi cans for who knows how long. All I have to say is for people who are already sick of seeing and hearing about Beyonce wherever they go, 2013 is going to be a rough year for you.
What do you think about Baddie Bey’s new Pepsi campaign?
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