All Articles Tagged "pepsi"
When hip-hop was golden, R&B was smooth, and overalls were cool (eek!), there was Crystal Pepsi. PepsiCo is hinting at bringing back the 1990’s-era translucent cola, Advertising Age reports.
The first Crystal Pepsi debuted in 1992, but it only stayed on shelves for just a year or two. Since then, loyal fans have lobbied to bring the clear soda back on the market. One of those fans is competitive eating star Kevin Strahle,who goes by “L.A. Beast” on Twitter. Strahle pleaded for the return of Crystal Pepsi with the hashtag #BringBackCrystalPepsi and received an unexpected reply on Tuesday:
“Dear Mr. Beast,” a PepsiCo message sent to Strahle said. “We’ve had customers ask us to bring back their favorite products before, but never with your level of enthusiasm and humor…We definitely hear you and your followers and we think you’ll be happy with what’s in store. Stay tuned.”
A PepsiCo spokesperson confirmed the validity of the message, but declined to disclose more information about the supposed revival of the clear cola.
Crystal Pepsi, according to The Motley Fool, could be exactly what PepsiCo needs as it battles the public’s disinterest in carbonated drinks. “Consumption of sugary soft drinks has been falling for years, and the decline has intensified lately for diet carbonated beverages,” the site says. “Coca-Cola and PepsiCo are well diversified in nonsoda beverage lines, but bringing back retired soft drinks is a no-brainer opportunity to create incremental sales and possibly reverse the negative overall trend.”
Back in the 1990’s, Crystal Pepsi grew stale, despite the $40 million ad campaign, because consumers grew tired of the clear soda hoopla. But today is a different era.
This isn’t the first time PepsiCo brought back an oldie. Last year, PepsiCo brought back Surge, a 1990’s era citrus-flavored soda, which was available for sale on Amazon.com.
Indra Nooyi, CEO of PepsiCo, juggles motherhood, a 34-year marriage, and an executive position at a global brand giant. Of course, Nooyi is often asked, “How do you do it?!” The short answer, according to Mashable, is that she doesn’t — something’s gotta give.
“I don’t think women can have it all. I just don’t think so,” she said at the Aspen Ideas Festival on Monday. Keepin’ it real, Nooyi — a mother of two daughters — adds, “We pretend we have it all.” Nooyi reveals that at least one role each day must be sacrificed, whether its being a mother, a wife, or an at-hand CEO.
“…[T]he biological clock and the career clock are in total conflict with each other. Total, complete conflict. When you have to have kids, you have to build your career. Just as you’re rising to middle management, your kids need you because they’re teenagers, they need you for the teenage years,” she said.
Nooyi often experiences regret because she cannot always be present for her kids.”If you ask our daughters, I’m not sure they will say that I’ve been a good mom,” she candidly said. Missing morning coffee at her daughter’s Catholic school, for example, is one of the mother-daughter bonding moments that she must forfeit:
My daughter would come home and she would list off all the mothers that were there and say, “You were not there, mom.”
The first few times, I would die with guilt. But I developed coping mechanisms. I called the school and I said, “Give me a list of mothers that are not there.” So when she came home in the evening she said, “You were not there, you were not there.”
And I said, “Ah ha, Mrs. Redd wasn’t there, Mrs. So-and-so wasn’t there. So I’m not the only bad mother.”
Nooyi says that there are, however, a few tactics that she uses to alleviate her mommy duties. Since she travels frequently, Nooyi said that she’d train her staff to act as the interim parent while she’s away. When her daughter Tyra was young, for example, she’d often call the office and ask if she can play Nintendo. Trained by Nooyi, the secretary would ask the little girl a series of questions such as “Did you finish your homework?” before granting Tyra permission to play video games for only 30 minutes.
“Being a CEO for a company is three full time jobs rolled into one,” Nooyi concludes. “How can you do justice to all? You can’t.”
Where can I sign up? A cool $100,000 just for sitting?! That’s what designers pay Rihanna (and other celebs) during Fashion Week each and every time she sits in their front row. That’s more than the annual salary of most folks.
Think about how many times you have seen Rihanna photographed at fashion shows and you will get an idea of just how much brands are paying stars for their indirect endorsement. Brands are willing to pay a ton just to have celebs associated with their brand. “And in a society where photos rule the social media scene and you can follow your favorite stars’ every move from your smartphone, it makes sense for labels to want them in their front row,” reports The Huffington Post.
Celebrities also cash in when they attend events and parties. Club owners will pay a star to hang out just so they can say celebrities come there. Then there are endorsement deals. Jay Z had the most expensive endorsement deal when Samsung reportedly paid the rap mogul $20 million to promote the Samsung Galaxy. Catherine Zeta-Jones comes in No. 2 for the $20 million she was paid for her first deal with T-Mobile back in 2005. At No. 3 is Usain Bolt who, after winning the 200-meter title in the 2002 World Junior Championships in Jamaica, inked a sponsorship deal with Puma that earned him $8.6 million annually. Mrs. Carter comes in No. 10. Beyoncé re-signed with Pepsi for a whopping $50 million early last year.
Of course we’re not surprised that celebs would be paid a healthy sum for their time, but it always begs the question of what kind of impact this really has. Who’s moved by the fact that Rihanna is in the front row at a designer’s fashion show?
Pop culture has been known to influence many of our habits and choices. Whether it’s how we dress, what we listen to or watch, or even what we eat for that matter. We have all, at some point in our lives, been enticed to rock what our favorite stars are rocking. With more and more celebrities hopping on the endorsement deal bandwagon, the question now becomes whether you will buy into the hype.
Here are some celebrity endorsements that are currently making waves. Will you purchase the products based on its known quality, or because of the star promoting it?
Pepsi has ended its relationship with Lil Wayne over offensive lyrics that referenced Emmett Till. Weezy apologized for the lyrics earlier this week (sort of), but the damage was already done. In a statement, Pepsi would only say the “offensive reference to a revered civil rights icon does not reflect the values of our brand,” offering no further comment. According to the AP, Lil Wayne’s publicist would only say the split was caused by “creative differences.” Lil Wayne had been signed to promote Mountain Dew.
And speaking of Mountain Dew, the brand just pulled an ad created by Tyler, The Creator and starring his group Odd Future, which some said “glorified” violence against women and was one of the most racist ads ever. Bad week for Pepsi.
And a bad month or so for hip hop spokespeople. Rick Ross was dumped by Reebok, also over lyrics deemed offensive to women, making light of slipping “a molly” into a woman’s drink and then sleeping with her.
Is this going to have an impact on rap lyrics? The frequency with which rappers are given these sorts of sponsorship deals?
So after Pepsi’s latest commercial dropped with Beyonce, I happened to overhear a coworker exclaim, “that was the best commercial I’ve ever seen.” Umm, it was a good commercial and all — great maybe — but the best? I wasn’t so sure. So, I had to dip back into my Pepsi inventory and recall some of the cola brand’s spokespersons over the years and after checking out a few videos, I have to say there have been a lot of commercials that could give this latest a run for its money — not that this is a competition or anything. But Pepsi has had some excellent commercials over the years. Here are 10 of the best.
If you’re not into NFL football, Super Bowl parties or even Beyonce for that matter, Sunday’s big game might not be a highlight for you, but the multi-million dollar commercial advertisements might be!
You might have already seen a few ads here or there gearing up for the Super Bowl between the Baltimore Ravens and San Fransisco 49ers and the record-breaking audience it will receive, including Beyonce’s Pepsi ad for her sponsored halftime show, but there are many more to come. From big household names like Toyota to smaller, but well-established products like Mio drinks, we are anticipating some of the biggest Super Bowl commercials ready to premiere this coming Sunday evening. Are you?
Today and again in two weeks all eyes will be on Beyonce Knowles as she performs at the inauguration and Super Bowl. As someone who has music from every solo album Beyonce has ever recorded, I can say that I have been a long time fan. So I never thought I would be giving people — especially children and communities of color — this piece of advice: do not listen to Beyonce.
You would have to be living in a bubble to have missed the news that Beyonce cut a reported $50 million, multi-year deal with PepsiCo. Although the deal may meet Beyonce’s and Pepsi’s mutually-beneficial marketing needs, it does not serve the best interests of the U.S. public, which is in the midst of working to combat an obesity epidemic.
While the marketing tactics of soda companies are not new — after all, Beyonce, Sofia Vergara and so many other superstars past and present have been used by soda companies to encourage people to consume unhealthy beverages for decades — what is new is that this deal comes during a time of increased public concern about the role that sugar-sweetened beverages play in contributing to weight gain.
Read the rest at BlackVoices
It sounded like a good business move for Beyoncé — a $50 million deal with Pepsi. But now health advocates are urging the singer to walk away from the partnership.
Beyoncé has been a Pepsi spokesperson since 2002 when she replaced Britney Spears as the face of the soft drink brand. But when PepsiCo re-upped with the superstar for the 10th year, they sweetened the package. As we recently reported, under the new deal with Pepsi, Beyonce will be a “brand ambassador” for Pepsi and will not only appear in a new set of ads but Pepsi will also be supporting the promotion of Bey’s next album and sponsor her upcoming world tour next year. Her face is even on limited edition cans, which will be available starting in Europe in March.
Wait a minute, says the Center for Science in the Public Interest (CSPI). The organization says that the beverage company is “promoting an unhealthy drink in the midst of current health issues” and that Beyoncé should distance herself from such a company. The connection, says CSPI, is counter to her image of a healthy lifestyle. The organization has even gone as far as to issue a letter to Beyoncé in which they wrote: “Your image is one of success, health, talent, fitness and glamour. But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans,” reports EURWeb.
But CSPI has come up with a compromise: They suggest that “Beyoncé should consider donating her take to hospitals, diabetes organizations or other groups,” according to the website.
Since Beyoncé has been with Pepsi for a decade already, one wonders why the health group waited this long to criticize the partnership. One reason the CSPI could acting now is that recent reports say that PepsiCo added yet another artificial sweetener to its Diet Pepsi brand. The addition of acesulfame potassium, which joins the existing sweetener aspartame, will boost the longevity of the drink’s taste.
Should Beyoncé back out of the deal?
Beyonce and Pepsi have signed off on a deal estimated to be worth $50 million that will make the two brands partners, not just for commercials, but for the entertainer’s creative endeavors.
Pepsi announced today — through a press release and an article in The New York Times — that Beyonce will be a “brand ambassador” for Pepsi, appearing in a new set of ads for the soft drink brand as part of the “Live For Now” international campaign. Beyonce has been in Pepsi ads since 2002. The ads will begin airing after she performs at the Super Bowl, which Pepsi is also sponsoring.
But the relationship goes deeper than that. Pepsi will also be supporting the promotion of Bey’s next album, which will be released at some to-be-determined date in 2013 and sponsoring Beyonce’s world tour next year. There will also be a variety of other creative projects like live events, videos, and other Pepsi/Beyonce doings supported by a Creative Development Fund. There’s already a hashtag for the partnership: #LiveForNow. The limited edition cans (above) will be available starting in Europe in March. And you’ll even see a cut out of the image below at your local supermarket.
These sorts of partnerships are nothing new. What’s different is how elaborate they’ve become, intertwining with a performer’s activities so that they’re associated with many aspects of an album, book, or other work. The Times talks about the partnership between Bey’s hubby Jay Z and Microsoft for the release of his book Decoded. And, you’ll recall, Pepsi partnered with Nicki Minaj for ads and other sponsorship opportunities. (There was some drama related to that deal and Minaj’s judging spot on American Idol, which is sponsored by Coke. A quick check of the Pepsi website shows no sign of Minaj.)