(Ad Age) — After a year-long hiatus, the beverage giant is coming back with three 30-second spots supporting Pepsi Max, and will be taking a page from sibling Dorito’s playbook with a “Crash the Super Bowl” campaign.
“NFL and the Super Bowl is just, absolutely, the best stage to get our zero-calorie message out for Pepsi Max. We are restaging the Pepsi Max brand and putting a tremendous amount of resources behind it, and we couldn’t think of a better place to get that message out,” said Jill Beraud, chief marketing officer, PepsiCo Beverages Americas. “Given the tremendous success Doritos has had with this platform we were thrilled to partner with them.”
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