Hallelujah: Mary J. Blige’s “Chicken Peddling” Ad Pulled By Burger King

April 3rd, 2012 - By madamenoire

by Marissa Ellis

Well, well, well, it seems that Burger King has finally come to its senses, although we’re still shaking our heads at the fact that nobody in Mary J. Bliges’s camp (including MJB herself) saw anything wrong with doing such a buffoonish commercial in the first place.

BlackEnterprise.com is reporting that the official commercial featuring MJB singing the praises of its chicken wrap is no longer available on YouTube and was removed due to copyright issues.

Yesterday, black media was all over the over-the-top commercial, wondering why someone of MJB’s status would stoop to such buffoonish (yes, I had to use the word again) levels to make a buck. Madame Noire’s own Renay Alize had a very eloquent and detailed reaction to Mary’s decision to peddle chicken. Here’s a snippet:

This is so beneath you. This harmonizing about chicken is a move I would associate with someone whose glory days were far behind them. You still have so much more to contribute to the arts and entertainment game that there was no reason for you to stoop to stereotypes. And I know what you’re thinking, everybody across the world loves chicken. It’s true, most people get down with the poultry; but as a black woman, singing passionately about chicken is not the move!

Many fans will no longer look at the Queen of Hip Hop Soul the same way. We only hope that she’s fired the team who led her to this foolish decision. We’ll also hope she’ll be an example to the other artists who dare to compromise their brand by singing an ode to fast food chicken.

Lest you need to see the original commercial, we found a copy here:

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  • http://profile.yahoo.com/UK3DMJDCV45WDVQGK6V73QPK6Y Luke

    Grow up.

    • Speedlimit55

       Making a comment here.   if she was singing about diamonds  would you, Madame Noire, have a problem with that because the diamonds come from Africa and mined by people that get below minimum wage?  Quit throwing the race card.  this had nothing to do with you, it was between Mary and Burger King.

  • Mark

     The ad wasn’t a very good one, but insanity seems to have taken over with all this political correctness. I am an African American. I eat chicken (as do most American citizens). I love chicken (fried, baked, grilled…etc.) and watermelon. Because someone has negatively associated my ethnicity with a particular food, am I now suppose to be ashamed of my favorite foods/culture. After all most other Americans also eat chicken on a fairly regular basis. Fried chicken joints are not only in predominantly black neighborhoods. Get a life! Mary’s ad was not racist or stereotyping. It was simply good pay for a bad ad (only meaning it was not very good). I’m not embarrassed or ashamed. If the other celebs involved also consume this fowl, they should also be ashamed and attacked. If you enjoy chicken wraps just order one, sit down, eat it and leave everyone else (no matter the ethnicity) alone.

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  • Lalita

    I think it was quite funny! Actually I almost cried laughing when I first seen this! What’s racist about this commercial! I’m black and I like chicken so what!!! Some black people are wayyyy too sensitive!

  • Corey

    While the commercial was corny, to label it “buffoonery” is wildly inappropriate.  What you are doing is giving credence to the stereotype.  So let me get this straight, if she was singing about hamburgers, pizza, or caviar, it would be okay???  Take an example from white people – they dont bring each other down with such simple-minded thinking.

  • http://www.facebook.com/stjamesiii James A. Lumpkin III

    FACEPALM!!!!!!!!!!!!   

  • Racist Be Gone!

    Racist! Black people invented fried chicken morons! It’s not stereotypical. Only you make it that way! get a grip and put your race card in the garbage!

  • gregiore

    44 years after the assassination of Dr. Martin Luther King (R.I.P.) and this is the progress we’ve made…Mary J. singing about chicken wrap on a BK commercial…Charles Barkley wearing a dress in a Weight Watcher’s commercial. The worst part are the folks (Black folks) who see nothing wrong with this nonsense. We’re being clowned in the media right before our own eyes, and somewhere out there is a room full of ad executives rolling on the floor laughing at us.

    • Netdandri

      What is wrong with eating chicken, though? Do you eat chicken?

    • Corey

      Are you serious?  So if white people did these same exact things, would you still see a problem?  Why do we have to be extra careful about what we do? 

  • Dbrown513123

    Everybody likes chicken not just black people . You should be ashamed of keeping the stereotype going . She just making her money give me half of what she made I’ll sing about chitterlings , watermelon , and chicken . Sit y’all asses down and get a life

  • IllyPhilly

    C’mon son! MJB’s days ARE behind her!! Yeah, I just said it!!! 

  • FromUR2UB

    Wow.  I can’t believe this.  This is a dubious victory.

    Since it was utterly shameful for MJB to do a commercial about chicken, then I guess all the folks complaining about it don’t eat chicken…because that would be a disgrace.  When you guys die, I’m going to pay your funeral directors to have you clutching a drumstick in your coffins, and photograph it.

    Heehee.

  • jess

    The great Mary J. Blige needs neither anyone’s money, nor your approval. She is obviously intelligent enough, evolved enough, and busy enough, to not be bothered with any petty and archaic claims of ‘buffoonery’ on anyone’s part. btw,EVERY culture has to deal w/ stereotypes. This commercial, however, isn’t remotely connected to one – perhaps you should examine your own thinking…

  • Monfaza

    No one in the world would EVER think this was anything but a Burger King ad!!!!!!! It’s time to get over yourself, instead of scrutinizing every little detail of everything. THIS is the behavior that perpetuates stereotypes, instigates backward thinking, and stirs up controversy, where there is NONE.

  • Treefalls315

    This Is Mad Funny, Come On Lets Chill a Little! ”what’s in the new chicken wraps” MJB   

  • Merriegirl

    So Beyonce & Brittany can sing about Pepsi but Mary can’t sing about chicken? Why bc there is a negative association with black people & chicken. Mary probably loves chicken & so do I, as I also enjoy Pepsi. 

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