Hallelujah: Mary J. Blige’s “Chicken Peddling” Ad Pulled By Burger King

April 3, 2012  |  

by Marissa Ellis

Well, well, well, it seems that Burger King has finally come to its senses, although we’re still shaking our heads at the fact that nobody in Mary J. Bliges’s camp (including MJB herself) saw anything wrong with doing such a buffoonish commercial in the first place.

BlackEnterprise.com is reporting that the official commercial featuring MJB singing the praises of its chicken wrap is no longer available on YouTube and was removed due to copyright issues.

Yesterday, black media was all over the over-the-top commercial, wondering why someone of MJB’s status would stoop to such buffoonish (yes, I had to use the word again) levels to make a buck. Madame Noire’s own Renay Alize had a very eloquent and detailed reaction to Mary’s decision to peddle chicken. Here’s a snippet:

This is so beneath you. This harmonizing about chicken is a move I would associate with someone whose glory days were far behind them. You still have so much more to contribute to the arts and entertainment game that there was no reason for you to stoop to stereotypes. And I know what you’re thinking, everybody across the world loves chicken. It’s true, most people get down with the poultry; but as a black woman, singing passionately about chicken is not the move!

Many fans will no longer look at the Queen of Hip Hop Soul the same way. We only hope that she’s fired the team who led her to this foolish decision. We’ll also hope she’ll be an example to the other artists who dare to compromise their brand by singing an ode to fast food chicken.

Lest you need to see the original commercial, we found a copy here:

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