9 Companies and Brands Blacks Should Support and Boycott
- By
MadameNoire
COMPANIES TO BOYCOTT:
American Apparel
For the same reasons black people don’t often shop at Abercrombie & Fitch, Hollister and J. Crew, blacks should not buy clothing from American Apparel. The company does not market to blacks nor is it located anywhere that blacks are concentrated.
In 2008, the clothing company released an ad that simply screamed blackface. Although the company is known for its “barely there” advertisements and shapely, yet average-faced models, this particular ad sealed the deal for many of American Apparel’s black shoppers. Plus, they clearly do not market their clothes to black women or men. Just visit their website for evidence of that.
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