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(Blackenterprise.com) — This game of life requires you to be confident and consistent. If you say you are the best—then bring it. Show your successful projects, letters of recommendations, and praises from your (former) employers and colleagues. The competition to secure an opportunity can be challenging—entrepreneurs must deliver a consistent and confident brand each time. Branding—as mentioned in earlier posts is—a consistent feeling, image and experience desired from a product conveyed to the general public. Basically, you the entrepreneur are the brand.

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