Cash-Strapped Schools Turn to Businesses for Help, Sparking Concerns

April 10, 2010  |  

(DailyFinance) —┬áPlummeting tax revenue and shrinking budgets have put an unprecedented amount of stress on America’s educational system — and Corporate America has been stepping in to help. Companies like Target (TGT), Campbell Soup (CPB) and Procter & Gamble (PG) are increasingly putting up the money for everything from team uniforms to lesson plans.While these companies may seem like saviors to some, many parents and education advocates worry that they can cross a line between corporate charity and blatant attempts to market to kids. Schools argue they have nowhere else to turn — and, in many cases, they’re right.

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