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(Influential Marketing) — There is a misguided search that almost everyone working in marketing around the world seems to be on. It involves seeking a golden example or case study that lays out perfectly how to achieve success with social media and be effective. In their minds, this case study would create the perfect argument for ROI, and offer a formula that could be duplicated by nearly any organization no matter their industry or audience or objectives. Perhaps most importantly, it would be a story they could easily share with their bosses or managers or clients to help make the case for using social media more easily. You can’t blame them for trying … the only problem is that this story doesn’t exist.

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