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(Fast Company) — Twitter, which once had everybody and their dog wondering how it was going to make money, seems to be doing okay at last. Better than okay, probably: It’s justannounced a new scheme for e-commerce dubbed “earlybird.” The idea as Twitter’s blog explains it: “@earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account.” Which means that Twitter’s opening a very simple e-store that has a single advertising channel: Twitter itself. Think of it as one of those big-name pop-up stores you see sometimes, relying on word of mouth to bring in the trade, and trying to make money out of limited term offers on goods or services. It’s pretty similar to how discount product sales sites Gilt Groupe, Groupon, and Woot work. Given that Amazon has just bought up Woot for $110 million, it’s a successful business.

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