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On April 12, Nicki Minaj and UK-based brand LØCI unveiled their collaboration, introducing the Pink Friday footwear collection with a futuristic flair.

The debut features a pink low-top casual sneaker adorned with red shoestrings and a portrait of Minaj on the tongue.

This partnership marks a significant move in the fashion industry, combining Minaj’s iconic style with LØCI’s commitment to sustainability.

The Pink Friday collection offers consumers a range of vibrant colors and styles, blending street-cool aesthetics with high-fashion chic. With 11 designs to choose from, fashion-forward individuals have plenty of options to express their style while supporting sustainability.

What sets this collection apart is its eco-friendly construction. Crafted from recycled materials, bio-leather, and other eco-luxe sustainable materials, the vegan sneakers are priced between $185-$200, making them accessible to a wide range of consumers.

To ensure a smooth ordering process, LØCI has partnered with UppFirst, a tech-driven platform that facilitates seamless purchases. Fans can register for early access to the collection, anticipating a competitive release likely to sell out quickly.

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This launch comes at a time when consumers are increasingly conscious of their environmental impact, seeking out sustainable alternatives in all aspects of their lives, including fashion. By offering stylish and eco-conscious footwear options, Minaj and LØCI are tapping into this growing trend and setting a new standard for sustainable fashion.

It also comes after Minaj’s Pink Friday 2 tour broke records on March 30 as the highest-grossing tour by a female artist officially at USD 34.9 Million and 17 performances. With this under her belt, Minaj is ready to tackle the fashion world.

The Pink Friday collection represents more than just a fashion collaboration. It symbolizes a shift towards sustainability in the fashion industry and demonstrates the power of partnerships between celebrities and eco-conscious brands. As consumers become more aware of the environmental impact of their purchasing decisions, collections like this one offer a stylish and responsible choice for those looking to make a positive difference.

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