(New York Times) — CLIPPING coupons is a hassle. Intentionally. If shoppers were to redeem any more than just a sliver of them, manufacturers would have a self-created financial catastrophe on their hands. Digital technology could eventually make coupon-clipping with scissors a quaint oddity. And manufacturers are willing to make clipping easier, but not too easy: they don’t want to reduce prices for customers who’d buy a product anyway. Ideally, coupons will continue to be redeemed only by those who hold out for a deal — those whom marketing experts call “deal prone.”
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