(New York Times) — NAME brands and luxury are still nice, but the latest generation to march down the aisle is all about making its wedding experience distinctive, memorable and personal. Couples want their nuptials to reflect their particular story, and brands are adapting marketing campaigns to account for a new set of tastes and needs. Instead of traditional must-haves like engraved invitations or sit-down dinners, the millennials — people generally in their 20s — seek touches that showcase their interests and personal style.
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