Latest Moguldom Media Group Property Approaches 4 Million Pageviews/Month with Nearly Twice as Many Pages per Visit as Essence.com
Moguldom Media Group, an innovative new media company, has scored another hit with MadameNoire.com, the latest addition to its popular digital network. Created as a premier digital destination for savvy, upwardly mobile African-American women, the site fosters conversation and community by providing news, discussion, and advice pertinent to the realities of black mothers, career women, fashionistas, and intellectuals. The site drew over 3.6 million pageviews in September, and is on track to reach nearly 4 million pageviews for the month of October (Quantcast). Launched in June 2010, MadameNoire.com has already attracted a depth of visitor engagement beyond even veteran black media brands with 14 global pages per visit during the last month (Quantcast)—nearly double the 7.1 global pages per visit achieved by Essence.com over the same period.
MadameNoire.com continues a long winning streak for Moguldom, which has put traditional African-American media brands on notice with fast-growing, high-profile properties such as Bossip.com, HipHopWired.com, and AtlantaPost.com. MadameNoire.com is staffed by professional journalists whose backgrounds range from major mainstream media like MSNBC to veteran black media organizations such as Essence. While other sites underestimate the interests of black women and favor fluff over substance, MadameNoire.com is unafraid to address mature issues like marriage, divorce, single parenthood, health, and obesity as part of its balanced content. The site’s honest, often courageous and debate-sparking articles have drawn notice in media outlets including Ms. Magazine, Clutch Magazine, AOL Black Voices, MSNBC Contributor, Touré, and radio stations such as Atlanta’s V103 and Sirius XM 169, who have referenced Madame Noire extensively.
MadameNoire.com’s unique vision and strong following among black women make it a powerful channel for marketers seeking to reach this key audience. African-American buying power increased more than 55 percent between 2000 and 2008, when it reached $913 billion, and is expected to reach $1.1 trillion by 2012 (Nielsen). Given that black women control the pocketbooks in many black households, MadameNoire.com’s core audience wields exceptional influence over where and how this money is spent.
“African-American women deserve a digital experience that respects their intelligence as well as their interests,” said MadameNoire.com Senior Editor China Okasi. “We enjoy lifestyle and celebrity features as much as anyone else, but today’s black women also want issues of substance to be part of the mix. By meeting their demand for balanced content and provocative conversations on the topics that matter to our community, we plan to make MadameNoire.com the most trafficked and profitable digital brand for African-American women by the end of 2011.”
Said Marve Frazier, Chief Creative Officer of Moguldom Media Group, “It has been exciting to see how quickly MadameNoire.com has been embraced, with our pieces often becoming trending topics on Twitter and being shared thousands upon thousands of times on Facebook. This enthusiastic reception proves that our editorial vision for the site is on-target as we work to establish a great digital brand for a new era of strong, upwardly mobile African-American women.”
About Moguldom Media Group
Moguldom Media Group is an innovative multimedia company that develops and manages premium digital publishing brands that capture the pulse of divergent segments of African-Americans. Our leading brands are leveraged on multiple media fronts such as online video, mobile, radio, and social platforms such as Twitter.
