Marketers Trade Tales About Getting to Know Facebook and Twitter

October 15, 2010  |  

(NYT) — HOW much attention is a big annual conference for marketers paying to the growing importance of social media like FacebookTwitter andYouTube to help reach consumers? Well, speakers are saying “fans,” “like” and “hash tag” almost as often as “touch points,” “benchmark” and “prioritize.”  The conference is the 100th anniversary meeting of theAssociation of National Advertisers, which began here on Wednesday night and is to continue through Saturday morning. The conference has drawn a record attendance estimated at 1,600, a third higher than the approximately 1,200 people who attended the conference in 2007, 2008 and 2009.

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