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(Smart Money) — For overworked, under-saved Americans, free, personalized investing advice at work may sound like a great opportunity. But when representatives from the retirement plan come to Mark Patterson’s office, the 59-year-old Nashville lawyer usually skips the sessions. “Those representatives, they’re not financial planners,” Patterson says, adding that the advice they give is often “fairly basic.”

In corporate conference rooms across the country, companies that are trying to help employees plan their future are facing an odd problem: They don’t seem to want the help. Faced with mounting concern that a generation of retirees simply won’t have enough saved, firms big and small have started offering financial advice to employees through their retirement plans

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