(New York Times) — The idea for Project Rev was hatched after research conducted by the Deluxe Corporation revealed what many of us already know: many small business owners lack marketing training and they experience more misses than hits in their initial marketing efforts. So what’s Project Rev? Think “Big Brother” meets “Intervention” (only with marketing experts). O.K., maybe that’s a stretch. None of the nine small-business-owner participants get evicted or voted off an island. And they don’t live piled together in a big tricked-out, “Real World”-style house. In fact, they got together just once for a kickoff gathering.
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