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(Businessweek) — When small business leaders launch an e-mail marketing initiative, it might seem like a small consideration, but developing the right subject line for the e-mail message can be the biggest deciding factor between a successful and ineffective campaign. In fact, Jupiter research indicates that 35 percent of e-mail users open their messages simply because of what is contained in the subject line, so it’s crucial to spark interest by creating relevant subject lines.

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