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(Inc) — The most successful companies are the ones that innovate. Unfortunately, innovation often comes with a hefty price tag. “You have to build the capability to be innovative,” says Michael Hitt, a professor of management at theMays Business School at Texas A&M University, and co-author of Strategic Management: Competitiveness and Globalization. “Whatever is required in your particular industry or for your particular firm to be innovative, you have to invest in it and build it.”

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