Google and The New York Times Battle Over Search Neutrality
(Fast Company) — In competing op-eds published days apart, Google’s VP of search product and user experience, Marissa Mayer went head to head with the New York Times editorial board over search neutrality. While it’s net neutrality that has consumed tech-policy wonks in Washington recently, it seems search neutrality, the belief that Web search results ought to be unbiased, is rapidly becoming the topic du jour. Although search engines such as Google and Bing (ahem, “decision” engines) claim their complicated algorithms produce impartial results, some observers are beginning to call for government regulation. Here’s why.