The Recession’s Lasting Impact On Sports Sponsorships

July 6, 2010  |  

(Forbes) — Within the last three weeks several sports sponsorship deals have come to an end. opted out of its relationship with the NFL. Citi dropped the presenting sponsorship of The Rose Bowl.  UBS relinquished its role as main sponsor of The Players Championship. The economic recession of 2009 may be over according to GDP and economic indicator data, but this recession will have a lasting impact on corporate America’s willingness to activate sports sponsorships and its doggedness to analyze the financial merits of such relationships.

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