NBA’s Sudden Glut of Retro Logos Explained

June 29, 2010  |  

(Fast Company) —  First it was the Orlando Magic. Then the Utah Jazz and the Golden State Warriors. Now, the Cleveland Cavs have gone and announced they’re dusting off an old logo to evoke the “spirit” of the brand’s “original expression.” (Just different colors.) Suddenly, the NBA is all about nostalgia.

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