BET: 30 Years Of Change At The Company

June 24, 2010  |  

(Target Market News) — BET President Scott Mills, a naturally enthusiastic man who can talk from sun to sun about his cable television outfit, needed only seven words to sum up the 30-year-old network’s strategy. “You live and die by what resonates,” Mills told me. As Mills smiled contentedly, for a moment I couldn’t quite figure out whether he was making a commentary on BET’s programming progress today or pondering the station’s outdated image as a purveyor of music videos. Maybe it’s really just one and the same.

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