(NYT) — “Four days ago this was nothing; that wall didn’t exist,” an ebullient Charles Gibb, the president of Belvedere Vodka, said on a recent night as he pointed to a pristine white wall in a meatpacking district space covered with images of a model wearing a citrus-pink caftan.
Nearby, the comedian Chelsea Handler chatted with admirers while sipping a cocktail. Clusters of well-dressed young people raised camera-phones to snap photos of the occasional celebrity (Ashley Olsen and Kelly Osbourne, among others, stopped by).
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