The Atlantic, a 153-year-old magazine, suffered from a protracted decline in revenues and rising costs starting in the 1960s. A dramatic multi-platform overhaul of the brand starting in 2007 has put it back on track to profitability. In his keynote address today at the Folio: Show, Atlantic Media president Justin Smith said The Atlantic is projected to have a profitable fourth quarter and a “multi-million dollar” profit in 2011.
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