(AOL Black Voices) — Most of us have heard about the controversy involving LeBron James’ mother. We don’t know if the rumors are true, but the consequences for the NBA could be very real. If LeBron is distracted or disturbed enough by this incident, it could lead him to take time off next season or leave Cleveland altogether. It also affects the value of his brand, which impacts his endorsements and the overall brand of the NBA.
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