(Inc.com) — Using networks like LinkedIn, Facebook and Twitter to brand yourself or your company is becoming very popular these days. Tons of consultancies have sprung up, offering to help you do it effectively. News stories and articles hammer it into your head that if you don’t have a presence on these networks, you might as well just close up shop. To a certain extent, they have a point … social media is here to stay and will only increase in significance for businesses. Yet how far do you have to go to stand out and get people – the right people, that is – to notice?
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