Russell Simmons: Green Juice and Twitter Prayer

May 16, 2010  |  

(NYT) — Russell Simmons, 52, hip-hop pioneer and founder of Rush Communications, helped bring the rhymes of Public EnemyLL Cool J and the Beastie Boys to the masses as a partner in Def Jam Recordings. He injected his hip-hop sensibility into clothing with Phat Fashions and moved into television with “Russell Simmons’ Def Comedy Jam.” Mr. Simmons recently created GlobalGrind.com, a Web site for the hip-hop community. A native of Queens, he has since migrated to a penthouse in Lower Manhattan.

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