All Articles Tagged "Social Media Week"
Brooklyn Wine Yard was packed with business-minded women looking to take their startups and companies to the next level. Hosted by Innov8tiv, Ibom LLC, MadameNoire and Social Media Week NY, “Grow Your Brand” provided attendees with invaluable knowledge on what makes a great pitch and ways to brand yourself in the digital age.
The pitch portion, which was hosted by Ariel Lopez, founder of 2020Shift and career coach at General Assembly, and yours truly featured Jessica Santana, co-founder of Brooklyn On Tech and Worldwide Boss; Kianta Key, founder of EveryBody; and Michelle Gall, founder of Digital Girl, Inc., among other women in tech. After each entrepreneur delivered a three-to-five minute pitch, the pitch coaches—Anthony Frasier, co-founder of The Phat Startup; Chana Ewing, founder and president of littlebigGirl + CO; Eddie Washington, business development producer at General Assembly; and Associate Managing Editor at Black Enterprise Janell Hazelwood.
The conversation spread beyond the four corners of the venue and across Twitter timelines via the event’s hashtag, #smwnetworq. Here are several tips shared during Tuesday’s Social Media Week event:
“provide a story, give stats, and provide solution” #smwNetWorq
— Shirley Schutt (@OhShirl) February 25, 2015
— Derrica (@DerricaNM) February 25, 2015
— The Phat Startup (@ThePhatStartup) February 25, 2015
— Shantae J. Edwards (@theshantaej) February 25, 2015
— Desiree Frieson (@dfrieson) February 25, 2015
Pitching advice: you don’t need to tell your whole story in your deck. Problem, solution, why you #smwNetWorq
— The Phat Startup (@ThePhatStartup) February 25, 2015
For more advice on how to grow your brand, check out “Who Run the (Social) World: How Millennial Women Can Grow Their Brand Through Social Media.”
Women are powering many of the hashtags and social conversations that hit your screens today. More adult women in the U.S. use Facebook, Instagram, Twitter, Tumblr and Pinterest, according to data compiled through personal finance site FinancesOnline.com. And it’s no secret that when you break down the stats further, Black women over index on social. According to “The ESSENCE of Black Women Consumers” report, Black women are twice as likely to spend more than three hours on social networking sites in an average day than the general market.
So, how do we leverage our social capital? We’ve tapped power women from tonight’s Social Media Week panel, “Grow Your Brand,” for their insight. Check out several tips from Anie Akpe, CEO/publisher of Innov8tiv Magazine and co-founder of IBOM LLC; Ariel Lopez, career coach at General Assembly and co-founder of 2020Shift; Chana Ewing, president and founder of littlebigGirl + CO; and Janell Hazelwood, associate managing editor at Black Enterprise.
On their best advice on branding yourself across social media…
“Don’t try to be someone you are not, and be sure to tap into one or two core areas you can be an ‘expert’ on. These areas should align with your passions and what you’ve seen tangible success and results in doing.” — J.H.
“Be as unique as you can be. You can have the exact same product as your competition, the difference is how you promote and sell that product.” – A.A.
“Keep it professional, yet authentic.” It can be a tough balance to strike, however, it’s essential to gaining trust and leaving a solid first impression.” – A. L.
“People like to get to know real people. You have to decide 1. Where you can be open and honest 2. What’s the best channel (s) for your voice to thrive and 3. What are the 1-3 areas you can speak to with authority and then show up. Show up often and show out.” — C.E.
An example of a company, startup or individual that has mastered branding…
“For entrepreneurs in particular, an effective personal brand is synergistic with the business brand. Your personal brand should reflect the lifestyle elements of your business brand. Take Renae Bluitt of inhershoesblog.com. She’s built a blog and brand chronicling the lives of fly female entrepreneurs (many of whom work in beauty), while being a fly female entrepreneur in her own right via her PR company, Crush Media. That’s logical and brilliant. It’s important that your personal brand serve your business goals.”— C.E.
“At Black Enterprise, Twitter chats and social events have been awesome in terms of engaging with an audience and boosting visibility and sharing of content. Strategically using hashtags and incorporating feature stories, along with strategic marketing is key. You can reach millions within an hour, for example, simply by connecting relevant people to relevant topics, infusing content throughout the chats or events, and having conversations on trending topics as they relate to the brand’s purpose.” — J.H.
“I love how Ello entered the market. With a black dot and a smile, Ello peeked our curiosity on its product. In addition, Ello is by invite only; thousands of people (including myself) requested an invite just so we could see what all the fuss was about. Ello (still in BETA) recently raised over $4 million dollars and has approximately 1 million users. That’s what I call excellent branding by a startup company.”— A.A.
“The first company that comes to mind is Apple. They are bigger than the products that they’ve created. They’ve influenced the lifestyle of masses. Apple has become a household name, not only because of the quality of their products but the resonation they have with consumers.”— A.L.
What’s next in the world of branding and social media…
“For companies, social will become more about what they can creatively present visually versus using text. For example, Pew Research Center findings show that more African Americans prefer Instagram over other platforms, and among white consumers, Pinterest is more popular. Facebook is still king among all platforms, but we all know that even there, one photo is worth more than a thousand words and videos often go viral within minutes. Marketers are finding ways to leverage these statistics to change the way in which they strategize their audience development and branding initiatives.” – J.H.
“More startup companies will start thinking of introducing their product in a non-traditional way. Instead of your standard press releases and publicity, more startups are starting to create a buzz for their product by using alternative means such as social media marking and event introductions.” — A.A.
“I’m curious to see how larger businesses will connect personal branding to talent development, regardless of role/seniority. For instance, how can we use social media to reward employees vs. policing behavior? If an employee is influential in a certain domain online, how does that translate to her current work?” — C.E.
“You’ll continue to see an influx of branding/social media efforts from companies and individuals as well. Trend wise, video/images…do the best online, so we’ll se an increase of those methods.” —A.L.
To receive additional tips on branding your business on social media, attend “Grow Your Brand” presented by Innov8tiv, Ibom LLC, MadameNoire and Social Media Week NY. Click here to RSVP for the event.
Soledad O’Brien (@Soledad_OBrien),
Journalist and Documentarian
Now she was definitely one of the first media personalities and journalists I followed during my Twitter beginnings. She stepped up to the plate for black folks and other folks of color when it came to producing meaningful news documentaries on OUR issues, and for that she has earned her following.
American society puts a lot of focus on social networks like Facebook, Twitter, and LinkedIn. But when it comes to developing countries, the focus can, and should, be on the real-world social networks that people have, particularly women and girls. At the 92Y Tribeca this morning, a panel of nonprofit organizations spoke about “Girls’ Education and Women’s Empowerment in Real World Social Networks” as
part of Social Media Week New York.
Speakers included Scott MacMillan, communications manager for BRAC USA; Farzana Kashfi, the former senior manager of the education program at BRAC Bangladesh; Lynne Patterson, co-founder of Pro Mujer; and Christen Brandt, director of international operations for She’s the First. The event was hosted by the BRAC Task Force NYC.
All the organizations focus on educating and empowering women in countries around the world, including Bolivia, Bangladesh, Uganda, Mexico, Guatemala, and more. MacMillan spoke about the situation in Bangladesh after its independence in the ‘70s, highlighting how the landless people had no relationships, no networks, and therefore no power. But, that the situation shifted when NGOs and organizations, like BRAC, which launched in Bangladesh in 1972, worked to organizing the rural poor, mainly women.
“The most effective pressure point they found was working with women: poor, landless rural women especially,” he said. “Women and girls meet in a safe space, and within this setting that begins with socializing, and through their peer mentors, supported by BRAC, they receive training in life skills, reproductive health, finance, micro-loans.”
BRAC currently operates in 10 countries around the world, using a holistic development approach. The organization educates communities, especially women, about microfinance, education, healthcare, legal services, community empowerment, and more.
“When you go to a developing country you see men and boys hanging out on the streets and in the shops, but you rarely see girls spending time together,” said Kashfi. “Giving them this safe space where they can be themselves and share their stories is really important in helping raise their confidence level.”
Working with women and girls in Latin America has been the mission of Pro Mujer since its debut 23 years ago, Patterson explained. The organization works with mothers, also bringing them together in “safe space” peer groups, and provides micro-loans to help them start their own businesses, or expand work their families have done for generations.
“We began working with women and we realized that, since our major focus was the next generation, we needed to work with mothers,” Patterson said. “The fuel behind Pro Mujer and everything we’re doing is a woman’s desire to give her children a better life. A woman will work 24/7 because she doesn’t want her child to suffer in the same way she did.” She showed a video of a woman in Mexico who had been
helped by Pro Mujer.
Social Media Week, the twice-annual international digital conference, will be taking place in Africa for the first time in its four-year history.
Social Media Week events take place in major cities around the world during the same five-day time frame. The first Social Media Week of 2013 will take place February 18 through 22. Through a series of presentations, discussions, and other events, the conference seeks to “[explore] the social, cultural and economic impact of social media,” the conference website says.
Among the cities participating in next month’s SMW is Lagos, Nigeria. Lagos is the seventh fastest-growing city in the world according to a press release we received with the news. The other cities will be: Copenhagen, New York, Hamburg, Miami, Milan, Paris, Tokyo, Singapore, and Washington DC. Among the 24 events that will be taking place in Lagos are “Entrepreneurship in the Digital Age” and a keynote address from Billboard magazine’s deputy editor Yinka Adegoke.
If you’re going to be staying Stateside and would like to attend a Social Media Week event here, the schedules for New York, DC, and Los Angeles are also available.
We’re going to be checking out the event. What about you?