All Articles Tagged "Skittles"

“I Ate the Bones!”: The Most Annoyingly Memorable Commercials in Recent Years

August 16th, 2013 - By Kimberly Gedeon
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at&t commercialWe’ve all come across some ridiculous commercials that make us laugh, stop and watch, or want to throw the TV out the window. The worst part? We can’t seem to get their annoying taglines or jingles out of our heads. And as much as we hate to admit it, it’s good marketing. Check out some TV’s most annoyingly memorable commercials over the past couple of years.

Skittles New Claim To Fame Brings Big Profit

March 30th, 2012 - By Charlotte Young
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Photo Credit: Jacquelyn Martin / AP

The highly publicized Trayvon Martin case and the public’s subsequent outrage have not only sparked nationwide protests, it’s also silently brought Skittles a new level of unexpected profit. Millions of bags of the popular candy snack which 17-year-old Martin was carrying when he was gunned down have been bought as a symbol to express the sense of injustice people feel was committed. But as The New York Times points out, Skittles’ rise in popularity is both a blessing and a curse.

“You get trained if someone dies eating your product, but I don’t think anyone has been through training for something like this,” Beth Gallant, a marketing professor at Lehigh University told the New York Times.

Skittles was already an immensely successful product before it became a national symbol with the tragic death of 17-year-old Martin. The colorful chewy snack was first imported from Britain in 1979. Since then it has become one of the most popular candy choices for teenagers and young children. In fact, it’s second only to Starbust. But in its newfound popularity, the candy has been stacked into makeshift memorials, sent to the Sanford Police Department and carried in rallies and protest around the nation.

“There is this moment where as a brand manager you think, ‘Oh my God, this is bigger than we are,’ ” Heidi Hovland, a senior partner at Fleishman-Hillard in New York said. “It’s gone so quickly from the symbol of innocence and tragedy to one of ‘now that they are making all this money, what are they going to do with it?’ ” Ms. Hovland said. “It’s amazing how short the arc has become.”

Although Wrigley, the makers of Skittles have chosen to remain quiet and have only issued a brief statement of condolence to the Martin family and stated its belief to remain neutral, social media sites are abuzz with suggestions that Wrigley donated to the family. The New York Times reports that some African-Americans are even suggesting that people refrain from buying Skittles until the company decides to get more involved and show financial support.

Hovland personally believes that Skittle’s quick rise in popularity will soon fade out. “When cooler heads prevail,” she said, “people will recognize that this was a candy that was in the wrong place at the wrong time.”

We Knew Somebody Would Do It: Trayvon Martin Strip Party Shut Down

March 28th, 2012 - By Brande Victorian
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The thought most certainly does not count when it comes to the “Justice” party a promoter in Greensboro, NC, tried to throw at a strip club in memory of Trayvon Martin. Luckily the owners of the Lingerie Lounge shut the event down before it could take place tonight, but unfortunately the stupidity of the idea still lingers.

Featuring a photo of Trayvon, as a promotion, the flier offered “EVERYONE FREE B4 11 WITH AN EMPTY BAG OF SKITTLES.” As News One notes, there was no mention that proceeds from the event would go to Trayvon Martin’s family as they prepare for a legal battle over the case, but I’m not even sure that matters at this point. Even if the event were to raise money for them, I’d still be asking why no one thought this could be done a better way. And since that isn’t the case at all, I’m just wondering why promoters keep thinking these opportunistic and shameful party plugs are a good idea?

It’s bad enough they’re already exploiting women at the strip club, don’t try to bring the memory of someone’s tragic death into the picture for the sake of a couple dollars. This is far worse than the MLK Stripper Party Flier that a Miami promoter was slammed for earlier this year. We’re still grieving over the murder of this boy. I’m surprised they didn’t add a “best hoodie” competition to the lineup, although maybe the promise of free chicken wings before 10:30 was all they good afford to give away. I hope somebody exposes the designer behind this.

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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Skittles Comments on Trayvon Martin Murder

March 22nd, 2012 - By madamenoire
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Source: msnbc.msn

From Hello

Trayvon Martin was carrying a bag of Skittles and a can of Arizona iced tea when he was brutally murdered by self-proclaimed neighborhood watchman, George Zimmerman. Various sites and activists made a call to action to start sending empty Skittles packets to the police chief in Sanford, Bill Lee.

We all waited to see what Skittles would do because this case directly impacts their brand. And Skittles has spoken.

Find out what a Skittles spokesperson had to say over at Hello


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Hundreds Take Part in “Million Hoodie March” in Manhattan For Trayvon Martin

March 22nd, 2012 - By Clarke Gail Baines
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Hundreds of people, along with the parents of Trayvon Martin, took to Union Square in Manhattan to call for the arrest of George Zimmerman, and to also help put an end to racial profiling. (Shout out to FOX News–sarcasm–for having a headline on the situation that says, “suspected racism fuels anger…” Suspected? Sorry, I thought it was pretty clear…). As most know by now, Zimmerman, a neighborhood watch volunteer killed the 17-year-old young man in Sanford, FL after a confrontation that came from following the teen because he thought Martin looked suspicious. Martin was wearing his hoodie and only had Skittles and can of ice tea in hand. Zimmerman called shooting the unarmed teen an act of self-defense, but aside from the shoddy police in Sanford, nobody else is buying it at this point.

For the march, people came out in hoodies to represent the attire Martin was wearing when he was gunned down. Demonstrators held up signs, even some Skittles, and did chants  that called for justice. According to an New York NBC affiliate, Martin’s parents went on the ‘Today’ show and his father, Tracy Martin, set the record straight as to why his hoodie shouldn’t have been suspicious at all: “He was on his way home. He had every right to have on his hoodie. It was raining. Why not put on his hoodie to prevent getting wet?”

On top of marching yesterday, people also took to social media to take photos of themselves wearing hoodies, all while using the hashtag on Twitter, #millionhoodies. During the march, Travyon’s mother, Sybrina Fulton, spoke to the crowd and let them know that “This is not a black and white thing – this is about a right or wrong thing.” Someone clearly needs to do the right thing and put this man in jail, to do otherwise at this point would be a travesty…

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