All Articles Tagged "Love Thy Neighbor"
Oprah’s OWN Celebrates Its Most-Watched Month; Fastest Growing Cable Network For Women Ages 25-To-54
After years of struggling to lure viewers, Oprah’s OWN pulled off the most-watched month in network history in primetime for February, reports EURWeb. It attracted 538,000 total viewers. And Winfrey has her deal with Tyler Perry to thank in part.
February marked a six-month high for OWN’s viewership in the women aged 25-54 demo, with an increase of 11 percent in comparison to January. And it was a boost of an incredible 86 percent from the previous year. All this makes OWN the fastest-growing cable network for this viewer group.
It was Perry’s programs that pumped up the ratings. His OWN drama The Haves and the Have Nots is cable’s most-watched show on Tuesday nights. And it is also the No. 1 original cable series that African-Americans tune in to watch. The Haves and the Have Nots is also one of the top 10 original primetime series overall on ad-supported cable networks among this female group. This makes OWN Tuesday nights the No. 2 cable network for that demo, almost tying with TBS.
Perry’s comedy series Love Thy Neighbor was Wednesday night’s No. 1 original cable series for African-American women ages 25-to-54 and for total viewers, also helping OWN win the ratings war.
Perry’s OWN programs got some help from the second season of Kym Whitley’s reality series Raising Whitley and the new reality show Mom’s Got Game, featuring former WNBA player Pamela McGee and her son, Denver Nuggets center JaVale McGee. They are Saturday night’s top two original series for African-American women ages 25-to-54.
Have you been tuning in?
After 36 episodes of Tyler Perry’s The Haves and The Have Nots, the show’s first season ended with a bang this week. According to Shadow and Act, it show pulled in a record high 2.6 million viewers on Tuesday for its fall finale, and because of that, it became the #1 episode in the series history. We told you back in May that when the show debuted it easily became the network’s highest rated debut ever, bringing in 1.77 million viewers for its first episode, and 1.8 million viewers for the second episode, which debuted that same evening. Since then, fans have been consistent in their support of the show. The numbers in viewership have continued to grow, so much so that additional episodes were continuously ordered, hence the show lasting all summer. And Perry has done what a lot of folks thought wasn’t possible–save OWN.
This has been a good year for the Oprah/Tyler Perry partnership for OWN, and it can only get better with For Better Or Worse joining the OWN lineup on September 18, and an additional 20+ episodes being ordered of Love Thy Neighbor. As for those who couldn’t get enough of The Haves And The Have Nots and helped it rake in almost three million viewers on Tuesday, the show will return in January 2014. Until then, I’m sure TP fans will support his many other television (and film) endeavors in the meantime. Congrats Tyler!
Oprah Winfrey’s OWN network will be seeing more of Tyler Perry’s Love Thy Neighbor as they’ve ordered 26 additional episodes to air on the network.
The comedy, which Oprah describes as “not just funny…Tyler Perry funny,” has seen over 1 million viewers since its premiere in May and the additional episodes will bump up the total number of episodes from 26 to 52.
The two-episode season finale of Love Thy Neighbor aired last Wednesday and Perry’s other sitcom, For Better or Worse, will take over its timeslot starting on September 18 with two half hour episodes airing consecutively.
Well, would you look at that! It looks like Oprah has finally found her stride and is really cooking with fire now! You can check out the rest of the story, including news on another show renewed, over on Essence.com.
Do you have OWN? If so, what’s your favorite show on the network?
Oprah’s formerly struggling network OWN, is finally pulling through and showing financial earnings. After cancelling The Rosie Show for embarrassing rock-bottom ratings, the network revitalized itself with new hit shows that has provided Discovery Communications, OWN’s investors, a long-desired sigh of relief, reports Ad Age.
It was only last year that OWN lost $330 million. The network was plagued by drama with the dismissal of industry veteran Christina Norman as CEO, the firing of 30 producers and executives, and Twitter mayhem. But much thanks to Tyler Perry, his two new scripted series The Haves and Have Nots and Love Thy Neighbor appealed to many viewers and drew in a larger audience. This new wave of OWN fans lured in more advertising clients to recoup the lost money.
OWN experienced a 39 percent increase in viewership during the second-quarter among women between 25 and 54 years old. “The network will now begin to pay back Discovery for its investment,” Ad Age added.
Increased revenue also stemmed from higher subscriber fees from cable and satellite providers.
“I want to congratulate Oprah and the entire team at OWN for this significant milestone,” David Zaslav, Discovery Communications CEO said in a statement.
When asked why she did not give up on the network, Oprah replied, “I’m a very driven person. I believe that I am here to fulfill a calling. That because I am a female who is African American, who has been blessed in the world, there’s never going to be a time to quit.” With shows like Master Class and Sweetie Pie’s, Oprah’s trajectory to success is inevitable.
With The Help Of Tyler Perry, “Dark Girls” And A Blacker Audience, OWN Has Best Quarter In Network’s History
Around this time last year, I think we were all sitting around trying to figure out ways Oprah could save her struggling network, OWN. We were talking about who she should interview, who she should stop interviewing, what shows she should try, not realizing that Lady O already had a few plans up her sleeve. These plans would inevitably bring OWN out of its slump and help it bring in its best numbers ever, boosting its growth by 32 percent in primetime TV and ultimately helping it place in the top five of cable networks watched by African-American women.
So who does Oprah have to thank aside from herself? Tyler Perry has been a saving grace to the network, bringing in the highest premiere numbers the network has ever seen with his popular/controversial shows, The Haves and The Have Nots, and Love Thy Neighbor. Both shows average numbers peaking at 1.6 and 1.3 million viewers per episode. On top of Perry bringing his fans and audience to the network, the Dark Girls documentary was the highest rated documentary they’ve ever shown on the network (do they show documentaries often though…?) bringing in one million viewers. Iyanla Fix My Life‘s premiere episode with DMX was a major success as well. Lastly, the Oprah’s Next Chapter episode that featured “Black Women in Hollywood” also pulled in one million viewers, making it the highest-rated episode of the show since last fall according to Shadow and Act.
All in all, I think we can all agree that what Oprah, a black woman, took from the stumble her network took out of the blocks in its first year is that the black audience, specifically black women, are a very powerful TV-watching audience. Many of her new programs are catered to such an audience and because of that, her network has found a following. Kudos to you Lady O and let’s hope the success continues!
“Make Your Haters Your Motivators”: Patrice Lovely, AKA, Hattie Mae On “Love Thy Neighbor” Talks Critics Of Her Show And Tyler Perry
Not that long ago Oprah’s OWN network was struggling. After the debut of two Perry shows on OWN, the two-year-old network is now challenging Viacom’s BET for the black TV viewing audience, reports The New York Post. BET has had a foothold on African-American audiences for 30 years — up until now.
In fact, Perry’s first two shows for OWN under he and Oprah’s exclusive partnership garnered the network its best ratings since it launched to much fanfare in January 2011, reports the newspaper.
This week his The Haves and the Have Nots, a drama about a rich family from Savannah, Ga., captured 1.82 million viewers for its second episode. This is up from 1.77 million in its premiere. On top of this, the second episode of his comedy Love Thy Neighbor attracted 1.8 million, an increase from 1.65 million viewers for its debut.
These numbers are closing in on BET. BET should be worried. “Last week, OWN was the No. 2 network among African-American women ages 25 to 54 years in primetime, — behind only TNT, which was airing the NBA playoffs, according to Nielsen data. BET came in third place,” writes the Post.
And BET has been falling behind for a while. During the past 12 months, the network has lost primetime viewers while OWN has gained, found an analysis by Horizon Media research chief Brad Adgate. Looking at the numbers, BET averaged 714,000 viewers in primetime, which is down from 816,000 in the period (June 2011 through May 2012). Meanwhile, during the same period, Oprah’s average audience rose from 250,000 to 315,000.
BET is expected to earn $220.8 million in fees from cable and satellite-TV operators this year, compared to OWN’s $197.6 million, according to SNL Kagan. And, both collect around 20 cents a subscriber per month from distributors.
The Perry-Oprah team-up also marks a shift in the audience that OWN is targeting. Initially OWN was not aimed at African-American viewers. Now it seems black viewers will be OWN’s saving grace.
Tyler Perry’s The Have and the Have Nots was the highest-rated debut on Oprah Winfrey’s OWN network with 1.7 million viewers and his second series, the new comedy Love Thy Neighbor also pulled in tons of viewers. According to the Los Angeles Times, the series premiere drew 1.65 million viewers, making it the second-highest series debut on OWN’s history. Then, a second episode of Love Thy Neighbor brought in an even larger audience — 1.8 million viewers.
Haven’t seen the Perry-written-created-and-directed series yet? Well, Love Thy Neighbor is set at the Love Train Diner run by feisty family matriarch Hattie Mae Love (Patrice Lovely). The Hattie character has sparked a lot of controversy with complaints from a stereotypical portrayal of older black women to just outright mean, as another LA Times article remarked.
“Although she has a Madea-like quality in that she is played by a much younger woman, there is virtually no humanity in Hattie,” writes the paper, which points out that the series, particular the abusive nature of the Love character seems at odds with the Winfrey brand. According to the Times, “… ‘Love Thy Neighbor’ simply, and unforgivably, equates rancor with humor, which is directly at odds with the brand Oprah has so carefully curated all these years — not to mention the uplifting mandate she originally imagined for OWN. ‘Love Thy Neighbor’ makes the ‘Real Housewives’ franchise look life-affirming.”
What do you think of the show?
‘Tyler Perry Is Malt Liquor For The Community!’ Petition Created To Kick Director’s New Shows Off OWN
Then, in a letter specifically to Oprah Winfrey, Vega defends her stance even further, saying: So far only 89 people have signed the petition, which I doubt will make much of a difference to OWN. There’s no way Oprah and the execs who have been waiting for a return on their investment in the network since its start in 2011 will let this cash cow go. Need we remind you of the numbers? Besides, despite the fact that Tyler Perry’s productions are simple — both in concept and execution — I disagree with the idea that he’s hurting anyone. More often than not, beneath the cheesy lines and over dramatizations there is usually a lesson to learn. We’ll be following this trail to see just how much headway this petition makes. What do you think about it? Will you sign?For decades Oprah Winfrey has used her television show to educate, empower, and uplift people of all races to be better versions of themselves. OWN has committed to be an extension of this work. Where it is clear that neither Oprah or Tyler Perry are not experts on race and racism, they have also refused to utilize feedback from the conscious Black community and scholars on racism regarding the damage that Tyler Perry and his brand of entertainment perpetuate against the Black community. Stop supporting racist stereotypes on OWN and remove Tyler Perry programming!
And Another One: Tyler Perry’s “Love Thy Neighbor” Kills It For Own; Second Highest Debut Behind “The Haves and The Have Nots”
Can’t stop. Won’t stop.
We told you earlier in the week that on Tuesday, Tyler Perry’s The Haves and The Have Nots debuted on OWN as the highest rated debut ever for the network. It pulled in a whopping 1.77 million viewers in its debut episode, and 1.8 million viewers watched the second episode during it’s 10 p.m. episode.
But that show might have some competition holding the top spot on OWN, because another new Tyler Perry Show, Love Thy Neighbor, pulled in almost just as many viewers as The Haves and The Have Nots. On Wednesday, Love Thy Neighbor premiered with two back-to-back half hour episodes between 9 and 10 p.m., and in that time, the first episode pulled in 1.65 million total viewers, and its second episode raked in 1.8 million viewers. All in all, the show came in as the second highest rated series debut in the history of the network, coming right behind The Haves and The Have Nots.
If you weren’t already aware, here’s the synopsis for Love Thy Neighbor in case you’re interested in tuning in next week:
“Love Thy Neighbor” is set at The Love Train Diner, a family run restaurant where every day the menu serves up good food, great laughs, valuable life lessons and a whole lot of love. Diner owner and feisty family matriarch Hattie Mae Love (Patrice Lovely, “A Madea Christmas”) has her hands full not only managing her customers but her family drama, too.
If you’re feeling it, as a reminder, the show comes on at 9 p.m. on Wednesdays on OWN. I didn’t get to check out the show this week, but it seems like enough people held it down for all of us. If you watched, what did you think of the show?