Wrangler

Denim brand Wrangler has joined forced with Lizzie Jagger (daughter of Rolling Stone Mick Jagger) to create a line of jeans that contain a moisturizing treatment in the denim. The jeans come with three different moisturizers: aloe vera, olive extract, and a “smooth legs” version that promises to combat cellulite. The New York Post says the moisturizing agent is bound directly to the denim fibers with heat. The jeans, which look like they’re only sold in the UK right now, cost about $135 when you factor in the exchange rate.

And how do you care for a pair of jeans with lotion in them? You don’t wash them very often. And once you do, you spray them with more lotion. (Lotion sold separately.)

Asos will be selling the jeans on January 28. Will you buy a pair?

When it comes to jean shopping, we all strive for a fit that will not only have us looking great, but also make our rear-views look stellar—bootylicious if you will. But when you’re unaware of your body type and disregard what works for you, a preventable denim disaster could be lurking right in the fitting room. Who wants to walk around with unwarranted muffin tops, super short legs, and a pancake-like tush? So too keep you from having the denim blues, here are a few easy and quick tips (by body type) for you to keep in mind and take along with you when your shopping for this fall season’s hottest denim trends.

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We know you love your boring blue jeans—they go with everything, fit like a glove, and well, you’ve had them forever. While we urge that every wardrobe should include a timeless pair of denim blues, (we’re aware of their lasting power) this fall we would like to encourage you all to jump out on the deep end of the jean pool and embrace a few new fashionable denim styles this season. With cutting edge treatments, to futuristic textures, and flattering fits, Levi Strauss would be proud—the American cult classic has been modernized and reinvented into something chic and new again.

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Source: style.mtv.com

Denim is casually stylish no matter the season, so summer is the perfect time to play up your look with a new pair of jeans or some denim accents on your clothing. These looks can be business casual, easygoing and effortlessly stylish. So, get creative this summer and let a few denim pieces completely spice up your wardrobe.

thebudgetbabe.com, thelifefiles.com, sheknows.com, lalaofsurprises.com

There’s no doubt we all love a great fitting pair of denim blues. But as summer starts to heat up our love for wearing jeans might need to take on a different form. Sure we’ve cited denim cut-offs as a summer must-have, but when you want to keep it true and blue with a little lady-like appeal, I say opt for a denim dress. A denim dress is perfect for summer days when you feel a need to be feminine yet relaxed and comfortable. Pair with flat gladiators or espadrilles for day, or amp it up with a pair of sky-high wedges or frisky heels for a little denim glamour at night.

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For the rebellious fashionista, you’ve probably been rocking white since we were ducking and dodging snowfall and bitterly cold temperatures. But if you live by more conventional style standards, your white fits have been hiding in the back of your closet. Either way, we finally made it past Memorial Day, so it’s socially acceptable to come out in all white. And it’s definitely fashionably acceptable to walk out the house looking crisp and clean in alabaster and ivory shades. If you’re looking to lighten up your wardrobe but don’t know where to start or what looks to try in white, here are a few ideas of pieces you’ll need to cop that’ll have you looking ghostly, but in a good way.

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(WSJ.com) — Rock & Republic filed for Chapter 11 bankruptcy protection earlier this month, when it didn’t have the funds to pay a loan coming due. And Miss Sixty, whose British unit went through the U.K. equivalent of bankruptcy, this week announced it would shutter half its 20 U.S. stores.

Now, experts say the explosion of designer denim brands (even Justin Timberlake is in on the game) is facing its day of reckoning.

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