Another L.A. “Fashion Week” Launches In October

July 24, 2010  |  

by Adam Tschorn, Special to the Los Angeles Times

Get out your scorecards and sharpen your pencils. There’s a new “week” on the Los Angeles fashion week horizon — and its founders are billing it as “the first official L.A. Fashion Week.”

Promising a format that includes “European-style runway shows, brand presentations and sponsor lounges,” the new event is the result of a partnership between local PR firm World Coast Management, or WCM, and LA Production Studios. It is scheduled to take place at the latter’s 18,000-square-foot facility at 1025 E. 16th St. in downtown Los Angeles starting Oct. 20 and ending either Oct. 24 or Oct. 25.

“We’re really excited, we’ve been working for about a year on this project,” said WCM Chief Executive Susan Costa, “and it’s going to be an actual fashion week and not just events and parties.”

Of course the immediate question is: Just how does the new event plan to succeed when the catwalk is littered with the stiletto-clad corpses of so many efforts that came before (for instance, Rock Fashion Week LA and Downtown Fashion Week LA, to name two of the more recent)?

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