Meet Danita King, the Principal and Founder of PR Noir, one of the fastest growing boutique public relations firms in New York City. Hailing all the way from Houston Texas, this young CEO opened PR Noir in 2007, with a mission to fill the void for innovative, brand-centric PR.

Graduating from Tulane University, magna cum laude  with a triple major B.S. in English, Spanish and African Diaspora Studies, King later received a full academic scholarship to Boston University, where she earned a Master of Science degree in Corporate Public Relations in 2003. She then began her career as an apprentice at a contemporary sportswear fashion showroom in London, later moving to New York City to work in-house positions for fashion and luxury brands Joseph Abboud and Coach in New York.

Throughout her career, King has executed strategic PR campaigns and media-driven events for such notable brands as Bill Blass, Simmons Jewelry Company (Russell Simmons), Disney, August Silk, Bongo, VH1 and Target, among others. She has also worked with  a number of celebrity, sports and music-driven campaigns and holds close strategic partnerships with celebrity management, publicists and record label executives.

PR Noir has a solid client roster of boutique and mass-market brands in the fashion, beauty, sports, luxury goods and lifestyle categories. King has worked hard to carve a unique, niche specialty and competitive edge: equal footing and relationships with both mainstream and multi-ethnic media.

Flip the script to see what advice King has to offer for young black women wanting to break into PR or start their own business.