(Wall Street Journal) — In an arty, soul-searching 90-second Nike commercial released in October, basketball star LeBron James asks repeatedly, “What should I do?” Angry fans, in loud and blistering terms, have been telling him. Myriad remixes and spoofs of the ad have attracted more views on the Web than the original Nike Inc. campaign, according to research from online-video measurement firm Visible Measures Corp. While the original version and direct copies of the ad—which attempt to deal head-on with Mr. James’s controversial decision to leave the Cleveland Cavaliers to play for the Miami Heat—have generated 5.1 million online video views, spoofs and parodies have generated 5.8 million views, Visible Measures says. The figures don’t include views of Nike’s paid advertising.
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